Author: Henrik Ingo, 2015. Please share and reuse this presentation using the Creative Commons Attribution License.
Henrik Ingo, MongoDB
They are aware of your product,
and you are aware of them!
|Single vendor||Multi vendor|
|(MongoDB, MySQL)||(Linux, Hadoop, OpenStack)|
|Convince to pay||Convince to pay|
|Convince to pay YOU|
Adoption is your most important metric,
and it is the most difficult one to measure!
|Sales effort to convince someone to||use||pay|
|Sales cycle||long, expensive||short, efficient|
|Price is a function of||migration cost
To my boss Joe Morrisey from both MySQL & MongoDB
for inspiring me to think these thoughts
and for encouraging me to write them down.
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